Today I spoke with two people about starting a business, these are conversations I have more and more often these days. I've learned a few things along the way and want people to benefit from this beyond those who attend my classes and workshops. Here's a tip that seemed to get some traction in my conversations today. You have an idea, you want to see if it will fly, if it is viable, if it resonates with your target market. Traditional thinking would have us starting an entire business around it and setting up all sorts of structures to [...]
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