Standing up for what you believe in is gaining currency in the business world, to the point that you risk your reputation if you don’t. Business for good isn’t just a nice idea, today, having the certification to prove you’ve got a legit triple bottom line approach is the way to go. Hundreds of businesses in Australia and thousands in the US are leading the way, putting their money where their mouth is and have become Certified B Corporations. CEO Alicia Darvall helps us understand the benefits, the process and the “why” behind becoming a B Corp as part of a movement towards using business as a force for good.

Resources mentioned

B Corporations (Australia)

B Corporations Global

B Labs Australia and New Zeland

B Impact Assessment 
G diapers, Jason Graham Nye article and this one on a new kind of business

Etsy going to IPO talking about the community as valuable to business

Tweet from AirBnB re: people stranded by Trumps Immigration ban

Grayston Bakery

Ben & Jerry’s – New York Times article

Marque Lawyers

Whole Kids

Paul Pulman, Unilever – Guardian Article



Keep Cup

First 90 Days by Michael Watkins

The Confidence Code By Claire Shipman & Katty Kay

Williamson Community Leadership Program

Discover your True North by Bill George

HBR – It Pays to Become a B Corporation