Standing up for what you believe in is gaining currency in the business world, to the point that you risk your reputation if you don’t. Business for good isn’t just a nice idea, today, having the certification to prove you’ve got a legit triple bottom line approach is the way to go. Hundreds of businesses in Australia and thousands in the US are leading the way, putting their money where their mouth is and have become Certified B Corporations. CEO Alicia Darvall helps us understand the benefits, the process and the “why” behind becoming a B Corp as part of a movement towards using business as a force for good.
B Corporations (Australia)
Tweet from AirBnB re: people stranded by Trumps Immigration ban
Paul Pulman, Unilever – Guardian Article