KeepCup has become Australia’s best known re-useable cup, but it didn’t start that way.  The humble beginnings for this BCorp include a prototype in a shoebox on a bicycle. Founder and CEO Abigail Forsyth shares what she learned when starting the business, what kept her honest, what’s changed in the market re: the attitude toward disposable cups. She told us about what inspired her to question everything and how she plans to use her influence as a successful purpose-based business. With offices in UK and USA, and KeepCups being sold in 65 countries, it pays to stick to your principles! Join the #ReuseRevolution in #PlasticFreeJuly (especially if you’re a Star Wars fan). I still have the first KeepCup she gave me nearly 10 years ago! (Listener Survey invites your input.)

Resources Mentioned 

KeepCup Website, Twitter, Facebook, Instagram

Abigail Forsyth on LinkedIn 

Collapse by Jared Diamond

Milgram Experiments 

Salute the Reuser