When we first start out we make assumptions about what we think our clients/customers want. Here are some insights based on what I learned the hard way about who my customers are and how to communicate to them in a way they can hear.
This was originally published on SmallVille.com.au and is just as relevant today as we welcome a fresh wave of new business coming out of a global pandemic. Small Business superheros are often underestimated, most often by them themselves. Small Business is an underestimated force to be reckoned with. Yet the identity attached to Small Business is one of virtual insignificance. The vast majority of all businesses are in the Small and Medium Business category, they make up half of Australia’s employment and account for a third of its production. What if Small Businesses started to realise that there are [...]